- Label was trending topic in Chile a few hours of sending the first message.
- More than 500 tweets added to the phrase "If you do not approve HidroAysén ..." comic and improbable situations like that this year there will be no Christmas "," Arjona returns to the Festival of Viña "or" Piñera buy the RAE ( ci ezo ceria record). "
- The situation also led to a debate through public letters from Greenpeace Chile executive director and communications consultant HidroAysén.
all started with a tweet from Carola Calderón (@ calderoncea), a journalist based in Concepción, who on Thursday morning December 16 wrote to the network recognized that "unless authorized HydroAisen later there will be no Christmas" ending with the tag # lacampañadelterror. This message was the kickoff of a virtual citizen protest against the offensive HidroAysén multimedia communication that seeks, through exaggeration of speech, the acceptance of its proposed five dams on the Baker and Pascua rivers in the Region of Aysen addition to the 2,000-kilometer route from the southern town Cochrane to Santiago to meet the energy demand of new mining projects in the SIC is now pushing for doubling the array in the next decade. In the publicity it omits any mention of the needs of the large mining companies, putting citizens as responsible (and victims) if it was possible to increase power generation.
A tag-o-is ciberlenguaje hashtag in any word that is used to mark a message on twitter, which is preceded by the symbol # (our "cat"). Used to adhere to a particular cause or idea just typing the word chosen, which also allows by a simple search to group all the posts that have resorted to such a term. # Lacampañadelterror was so united in a single expression that had hitherto been only references to multiple network users view on the polarized society Colbún Endesa and has spread to multiple media for Chile's energy needs and generation alternatives.
followed Carola Calderón Alejandro Barrera (@ Bring boots) with the message "if not authorized HidroAysén, the dish will become salty." And there, in a few hours, more than half a thousand tweets referring to comic and improbable situations "if not approved HidroAysén" demonstrated the creativity of the Chilean twiteros "complemented" with their ideas the company's television commercials. Such was the response during the day # lacampañadelterror was one of the 10 trending topics (topics discussed in twitter) users countrymen.
Irony in 140 characters
When looking at the # lacampañadelterror twitter ( http://bit.ly/eoBVOd ) emblematic examples can be found arising from the local imagination, that Patagonia without dams met under the link http://bit.ly/i0eA2a saying "Reactions to the campaign of terror has not stopped HidroAysén. In many express their rejection twitter with irony and humor, under the theme # lacampañadelterror. Here is a selection of the most important and also an invitation to leave your own comment to reject the false advertising that makes HidroAysén. "
ten of them here:
"Failure to do will come HydroAisen old bag" (@ fhmd)
"If not approved HidroAysén have to ask the neighbor to turn off your TV to be able to freeze your food" (@ ignaciomaulen)
"If not approved HydroAisen drawn the neural wave energy of the buses to the matrix "(@ serolero)
" HidroAysén If not approved, you will not dry out the hair and watching football at the same time "(@ mgonzalez_tco)
" if approving HydroAisen Bartichotto will bring new album "(@ nazgulhead)
" If not approved Hidroaysén, Arjona Festival returns to the Vineyard "(@ TutoMD)
" If we do not allow HidroAysén, Piñera buy the RAE (ezo ci ceria recording) "(@ coalicionarv)
" if it is not HidroAysén people can not buy a pair of shoes, only one "(@ sinrepresas)
"if it is not HidroAysén, appoint a director Karadima your child to School" (@ Tecsoport)
"If not approved HidroAysén no quality education .... Oh wait "(@ jamestica). The expression "oh wait" is used to express perpeplejidad (in this case, referring to something that was happening).
Greenpeace, and the FUD
HidroAysénBut the discussion on the wording of the HidroAysén campaign was not restricted only to the network. In its December 16 edition of La Tercera published a letter from the executive director of Greenpeace Chile, Matias Asún, which stated that "it is incredible that the government does not act against a terror campaign that has raised as HidroAysén, which is precisely these characteristics. Tells us that if Chile does not produce energy, simply can not take on the challenges that has been imposed, and that we will 'cut off the light', suggesting that except for this project, we have no other alternatives available, that development depends in private, as energy policy offers no new solutions. " The reply came on 18 December when HidroAysén communications consultant, Mary Irene Soto, said in a letter to the same medium as "curious logic Asun. A woman drying her hair or a juicer you find most horrific scare Chileans through false advertising, place in a crude montage, the future HidroAysén transmission line in the Torres del Paine, place which will never happen " . This last point I made clear the day before Mercury Badinella Patricio, creative director of Think 3-agency advises Patagonia without dams, since such a graphic piece was accompanied by several more transmission lines also showed against the Island moai Easter and other emblematic Chilean tourist landmarks: "We were not cheating.'d invite us to question why these places are not and Patagonia yes "explained professional environment.
AsúnMatías, a social psychologist by profession, has been associated with HidroAysén campaign advertising offensive FUD (fear, Uncertain, and Doubt, fear, uncertainty and doubt), using negative information, vague or biased in order to harm competition or create fear to achieve membership of a particular product or idea. Their criticisms were reiterated last Friday at The Afternoon Cafe Radio Cooperativa, driven program by journalist Ivan Valenzuela.
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